I happened upon this as a small box announcement of 10 lines in a paper last weekend and promptly thought I’d highlight it here, seeing as it’s my blog and I can post whatever I want. Now I’m sure that no one would be surprised to learn that there’s an official ‘Toy of the Year’, which tends to be a sales based award whereby toy manufacturers slap each other on the back in some big hotel conference room and laugh how much they can get parents to pay for a bit of plastic in a box – but do you know what a TOADY is?
There a quite vocal group in the States that have set themselves up as the Campaign for a Commercial Free Childhood [CCFC] and each year they award a supreme TOADY – Toys Oppressive and Destructive to Young Children [I know, bit of a mouthful] and this year’s winner is Dallas Cowboy Cheerleader Barbie. Out of 6,000 votes, this nasty piece of sexist stereotype gained the top spot with 40% of the votes.
Look at the pic on the left. Look at it! Yes it’s what you might describe as a ‘typical Barbie’, but those shorts are going right up her arse they’re so short! And she’s wearing little more than a bra over her ridiculous, watermelon sized boobs. So, we’ve got the usual Barbie figure – one that’s been estimated at a mind boggling out of proportion 36′[chest]-18′[waist]-33′[hips] – and the little bits of material covering her modesty that constitute a cheerleaders outfit. The combination of flesh, non existent outfit and links to that most holy of grails [as far as Americans are concerned], the family all loves it, American Football just doesn’t sit easy with the CFCCers. And it doesn’t sit easy with me either. I’m thinking that the kind of Mom who’ll buy this for her kid [she’s $79.99 by the way!] is the type that will be then driving her daughter to a beauty pageant once they stop off for more industrial strength hairspray and teeth whitener along the way.
Now, I’ll never be the type to say that I’m fond of little girls – but do they not deserve better than this? How the feck are they supposed to be able to tick ‘eating disorders’ off the list of issues they’ll never have if they think that 1] they should have a body like Barbie or 2] that being a cheerleader is the way to go, no matter what it takes to get there. Mind you, as Barbie is nearly 50 [IRL, obviously, in Barbie’s World she’ll always be that shinning, sparkling Prom Queen], Mattel have been pushing this one for quite a while and must’ve corrupted many a young mind by now – in 1992, Teen Barbie gave us such pearls of wisdom as ‘I love shopping’ and ‘Will I ever have enough clothes?’, not to mention the inspirational ‘Maths is tough!’
I hate Barbie. I will admit that I was a Sindy fan when I was really young, but in fairness, Sindy is in a different class. Good for the CCFCers for making Barbie into a TOADy.